Land Development & Joint-Venture
Investments
Multi-Asset Development. Institutional Thinking. Real Execution.
As well as an investment platform, Lion Rose is also an active development company operating across multiple real-estate asset classes. Alongside key-ready and off-plan investments, we deliver land and development projects from the earliest stages through to completion and exit.
Our pipeline spans large-scale apartment schemes, freehold housing developments, and commercial opportunities, allowing us to deploy capital where fundamentals, planning policy, and market demand align.
With over £100 million of live developments at various stages, Lion Rose operates with the mindset and discipline of an experienced developer, not a brokerage observing from the sidelines.
Our Development Focus
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We deliver multi-unit residential developments ranging from boutique apartment blocks to large-scale schemes in high-demand urban locations.
These projects typically benefit from:
Strong planning-led value uplift
High GDV efficiency through density
Clear exit routes via bulk sales, phased disposals, or retained income
Apartment-led schemes form a core part of our pipeline where location, transport links, and local demand support scale.
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We also originate and deliver traditional housing schemes, including:
Family housing
Small and medium estate developments
Edge-of-town and suburban residential land
Freehold housing offers:
Predictable sales velocity
Broad end-buyer demand
Lower operational complexity at exit
These schemes are particularly attractive where planning risk is manageable and local absorption rates are strong.
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Where fundamentals support it, Lion Rose undertakes commercial and mixed-use developments, including:
Commercial-to-residential transitions
Asset repositioning
Strategic commercial holdings within wider schemes
Commercial opportunities are approached selectively, with a focus on:
Exit liquidity
Tenant demand
Long-term value sustainability
Our in-house development perspective ensures commercial assumptions are grounded in reality, not optimism.
How Value Is Created:
The development Lifecycle
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01. Pre Planning Application
Capital deployed at this stage benefits from the lowest land basis and the greatest potential uplift.
Successful planning outcomes can generate multiples of initial capital, driven by policy understanding, professional execution, and strategic design. -
02. Post Planning Approval
Once consent is secured, risk reduces materially and value crystallises. Investors may:
▶ Exit the site
▶ Refinance
▶ Proceed to construction
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03. Delivery & Construction
Through disciplined cost control and market-led design, developments are delivered and profits realised through sales or retained income strategies.
Because Lion Rose operates across all stages, investors can enter where their risk appetite and return expectations align — or remain involved throughout the entire lifecycle.
What your returns could look like:
A worked example
A successful land-led scheme might follow this profile:
Pre-planning land acquisition: £1.2m
Professional & planning costs: £300k
Total land basis: £1.5m
Post-planning valuation:
Approved residential scheme valued at £4.0m
Net Profit: £2.5m
If taken through delivery:
Gross Development Value (GDV): £18m
Total development & finance costs: £14m
Net development profit: £4m
Returns vary by site, structure, and timing — but this illustrates why early-stage access and competent execution matter.
Why Lion Rose Has a Distinct Advantage
Because we are developers ourselves, our approach to due diligence is uncompromising.
Every opportunity is assessed as if we were delivering it — with close attention to planning viability, cost sensitivity, exit assumptions, margin protection, and risk alignment.
This ensures opportunities are evaluated through a delivery lens, not just an investment one.
For investors, this provides confidence grounded in execution reality rather than headline projections.
For institutions and partners, it allows us to engage selectively, with a clear understanding of where value is genuine and where it is not.
Lion Rose actively welcomes:
Capital partners, Landowners, Contractors, Regional developers & Specialist consultants.
We structure joint ventures across:
Equity participation
Profit-share models
Preferred returns
Hybrid structures
Larger schemes often benefit from shared expertise and aligned incentives. We are open to partnerships that expand capability, increase throughput, and enhance delivery quality, without compromising discipline.
